Ready To Join The Face Mask Craze

Pollution, stress, fatigue, and temperature changes are all complexion-killers. And there's nothing better than a face mask to give us back our healthy glow!

Face masks are popular for the simple reason that they work in a flash, i.e. they instantly soothe, treat, and boost our complexion. They zap tired lines, deal with bags, reduce dark circles, and brighten dull skin in a matter of minutes. They're a great first-aiders if you wake up looking ravaged or need a facial pick-me-up at the end of a long, hard day.

But that's not all. They work just as well when incorporated into our regular beauty routine! Face masks leave a thick, occlusive layer on our face. This allows their active ingredients to penetrate and bathe our skin with their goodness. Sleeping masks apart, we only need to leave them on for a matter of minutes in order to reap their benefits.

A mask for oily skin? A mask for dry skin? A mask for mature skin? A detox mask? A purifying mask?

You'll need to choose one that suits your needs and skin type. If you have dry, fragile, or mature skin, opt for a cream mask that will maintain your skin's moisture levels and reduce tightness. It will smooth away fine lines and leave your skin youthfully supple.

For combination and oily skin, apply a purifying mask that will get rid of impurities, even out your skin tone, and mattify your complexion.

If your skin's looking tired and lined, go for a gel mask. It'll wake up your eye contour, decongest bags, and zap dark circles. And if your skin's looking dull, treat it to a brightening mask. It'll boost your complexion and help set your make up.

Start by cleansing and gently exfoliating your face. For maximum effect, steam your face over a bowl of piping hot water to open your pores. After a few minutes, slather on a thick layer of your mask while avoiding your eye contours; use a tissue to dab off excess product. Leave your mask on for about 10 minutes, ideally whilst you laze in a bath so that the steam helps your skin soak it in.

Finally, rinse off with warm water and your skin will be squeaky clean. And you can welcome back your beautifully moisturised, radiant complexion!

The L’Oréal Paris Pure Clay Mask exfoliates and refines pores to give you perfectly clean skin in about 10 minutes. It targets rough skin and clogged pores to reveal an even and smooth complexion. Apply an even layer of the L’Oréal Paris Pure Clay Mask in circular motions on clean, dry skin, while avoiding the eye and lip areas, to exfoliate the face. Leave the application on for 10-15 minutes and rinse off with water. To get the best results, use the product at least three times a week.