MY WORTH, MY CHOICE

L'Oréal Paris celebrates your worth & the choices you make.

"I'M WORTH IT - The world's leading beauty brand, L’Oréal Paris signature tagline has a deepened meaning celebrating women's worth & the choices they make. Society continues to place invisible boundaries on what women can do. Even though women have come a long way, she continues to be held back by multiple constraints society places on her. L’Oréal Paris believes that even when people & society try to influence you, it’s always your choice that decides your worth. Global ambassador Alia Bhatt shares her take on the iconic line."

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