VIRTUAL MAKEUP TRY-ON

L’Oréal Paris, in collaboration with the beauty tech giant ModiFace, has developed an immersive experience for users to try makeup online virtually. A realistic makeup simulator, the L’Oréal Paris Makeup Virtual Try-On tool uses augmented reality technology that lets you unleash your creativity and find the right products virtually before investing in them. Achieve highly realistic simulations with the Virtual Makeup Try-On and enrich your beauty experience. So, dive right in and seamlessly try on makeup online.

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HOW TO USE OUR MAKEUP TRY-ON

  • Step 1

    Try on live or upload a selfie

  • Step 2

    Select a make-up category of your choice

  • Step 3

    Choose a product you want to try

  • Step 4

    Peruse a range of shades & tones for each product

  • Step 5

    Want to see more? Add a new product to your look

  • Step 6

    Use the split-screen for a before & after vibe

  • Step 7

    Like what you see? Save or buy this look

TRY ON - VIRTUAL MAKEUP

We’ve all done it. Bought an array of lip shades that looked delicious in the store, but not on your lips. Eyeliner mistakes that pushed the product to the corners of your cosmetics drawer. Spending months wearing the wrong foundation shade because, well, you’ve bought it already.

Manifesting your imagined makeup look can come with its set share of roadblocks, where your dream looks and the actual results are drastically different. This is why L’Oréal Paris has set up the Virtual Makeup Try-On to harmonise your needs with what the latest technologies can offer.

Augmented reality and artificial intelligence are revolutionising the beauty realm too, and our Virtual Makeup Try-On tool is a giant step in the right direction. Gone are the days of settling for ‘next to right’ products, this virtual makeup tool lets you get exactly what you want. Gear up to enjoy the freedom to explore, create endless desired makeup looks from the comfort of your own home, without trying each product physically. The Virtual Makeup Try On also allows you to customise your look with different tools, with blushers and foundations, to get a completely personalised look.

Tap into your own personal makeup artist, sans the expense, and run free with all makeup looks.

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MAYBE YOU’RE WONDERING…

“How will that eyeshadow palette look like on me?” If you’re curious to find out, compare shades and find your flair using the Tap & Try virtual tester. Want to know “which lipstick color is best for me?” Try on lipstick online before making a commitment using Tap & Try lipstick try on.

Lastly, wondering which foundation shade suits your skin and how to find the right shade match online, the Tap & Try makeup simulator can help you successfully find foundation shade while adapting to different lighting conditions.

Our interactive virtual makeup simulator binds the “technologies of the time” to generate true-to-life reflections and a seamless virtual makeover experience as you try on makeup online.

An advanced face-tracking method detects face landmark points. The Virtual Makeup Try-On tool then uses those to superimpose life-like, computer-generated virtual makeup onto your selfies or live images. Powered by Artificial Intelligence, the interactive Makeup Virtual Try-On tool was developed using a base of expert-rated face images from women of diverse ages and ethnicities for a superior colour match. Your images are processed directly on the tool and never leave your device, keeping your data safe. Allow yourself to experiment & run unbridled with any look in the books.

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FREQUENTLY ASKED QUESTIONS

1. Can you try L'Oréal Paris makeup products online?
Yes, L'Oréal Paris offers a Makeup Virtual Try-On feature on the website, allowing you to virtually try on makeup online. Accessible through the L'Oréal Paris websites, the Virtual Makeup Try-On tool provides a comprehensive simulation experience that lets you select and virtually wear all sorts of makeup products. The L’Oréal Makeup Try-On allows you to try on various eye, face and lip makeup products on a live image or a picture from your gallery. You can also try multiple types of makeup at once to put together a look.

2. How does L'Oréal virtual makeup try on tool work?
The Virtual Makeup Try-On Tool uses augmented reality technology. Users can select a makeup product, such as lipstick or foundation, and then use the Tap & Try feature to apply the chosen product virtually. This tool overlays the selected makeup onto the user's live image or uploaded selfie, providing a real-time simulation of how the product will look on their face. All images are processed directly on your device, keeping your data safe

3. How accurate is the virtual makeup try-on tool?
The Makeup Virtual Try-On tool by L'Oréal Paris aims to provide a realistic representation of how the makeup products will appear on the user. However, accuracy may vary based on factors such as lighting, skin tone, and device display settings. While the virtual makeup tool offers a close approximation, individual results may differ slightly from the virtual simulation.

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