L’ORÉAL PARIS SIGNS ALIA BHATT AS NEW GLOBAL AMBASSADOR

L’Oréal Paris, the number one beauty brand in the world, has announced Alia Bhatt as new global brand ambassador. She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. The award-winning actress, producer and entrepreneur will star in the French beauty brand’s campaigns starting from fall 2024.

One of Time Magazine’s 100 Most Influential People of 2024, Alia Bhatt is a household name in Indian cinema and beyond. A true multi-hyphenate, Alia embodies the core values of L’Oréal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women over the world.

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women,"

says Alia Bhatt.

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A WOMAN OF WORTH

Alia Bhatt was named one of Time Magazine’s 100 Most Influential People in 2024. She featured in the Forbes 30 Under 30 as well as the Fortune list of 50 Most Powerful Women in Indian business, and in 2022 she received the TIME 100 Impact Award. Among the top five Instagram accounts in India, Alia Bhatt uses her platform of more than 85 million followers to champion environmental and social progress.

Committed to conscious living, she created Ed-a-Mamma, a sustainable clothing brand to instil a love of nature in children, combining the two things she is deeply connected to: planet and children.

Alia Bhatt as New Global Ambassador for L’Oréal Paris

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“At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,”

said Delphine Viguier-Hovasse, L’Oréal Paris Global President

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