Skin Care

Face Heading South? Time For A Firming Plan Of Action!

Face Heading South Time For A Firming Plan Of Action

Middle age brings with it a host of skincare issues: more lines, deeper wrinkles, age spots and slowly sagging skin. The great news is that the latest anti-ageing treatments are designed to improve skin tone and give it a plumping lift!

Effective and fast-acting, firming treatments are packed with active ingredients that deal sagging and other visible signs of ageing: age spots, red patches, blemishes and a dull complexion. They contain molecules identical to those produced by our bodies (ceramides, hyaluronic acid, collagen) to tone up our features whilst draining, smoothing and decongesting our skin. The result? Denser, plumper skin!

We all know that moisturising slows down the clock, so applying hydrating treatments is a middle aged must. Ditto for our firming face cream! Which is why firming creams are also designed to gorge our skin with hydrating, wrinkle-zapping ingredients. Bursting with active ingredients such as hyaluronic acid and retinol, they pump our skin with gravity-defying goodness whilst ensuring it remains deeply moisturised. The result? Supple, plump, hydrated skin.

Protecting and nourishing our skin can be an indulgent pleasure! Textures nowadays are divine (feather light lotions and serums) and applicators are increasingly high-tech. Curved tips, roll-ons... Whatever you choose, these will smooth your skin and gently massage away tired lines.

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/face-heading-south-time-for-a-firming-plan-of-action" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
{ "@context": "http://schema.org", "@type": "Thing", "subjectOf": { "@type": "ItemList", "itemListElement": [ { "@type":"ListItem", "position": 1, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/10-tips-for-glowing-skin", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"10 tips for glowing skin", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/10-tips-for-glowing-skin.jpg?rev=56ad11d21e9644a68229877797861e07", "height":900, "width":2000 }, "datePublished": "2023-10-18T07:27:57+00:00", "dateModified": "2023-10-18T07:34:46+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"Winter is coming, the days are getting shorter, you are worn out and so is your skin. Kiss goodbye to a sallow complexion and follow these 10 tips for glowing skin." } , { "@type":"ListItem", "position": 2, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/10-trending-skincare-terms", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"10 Trending Skincare Terms", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/10-trending-skincare-terms.jpg?rev=055fa804173348a8aa1761d1d4efd3e5", "height":900, "width":2000 }, "datePublished": "2023-05-17T10:27:12+00:00", "dateModified": "2023-05-17T10:28:02+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"Like you keep an eye on the latest terms like bitcoin in finance and artificial intelligence in technology, there are also a few latest skincare terms that you should know about. Knowing about these will help you pick the right product and get the best treatment for your skin. The following are the 10 trending skincare terms you should be aware about." } , { "@type":"ListItem", "position": 3, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/2-weeks--6-skincare-tips-for-a-holiday-perfect-skin", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"2 Weeks & 6 Skincare Tips For A Holiday Perfect Skin", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/2-weeks--6-skincare-tips-for-a-holiday-perfect-skin.jpg?rev=0a26fd57716d4d84b9f7873cbcad6941", "height":900, "width":2000 }, "datePublished": "2023-10-18T07:36:55+00:00", "dateModified": "2023-10-18T07:39:13+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"Two weeks to go for your beach vacation, but there's a problem: your skin is not at all prepared for the onslaught of sun, sea, and sand. No worries. Follow our tips and you'll arrive on the beach ready to get your glow on." } , { "@type":"ListItem", "position": 4, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/5-easy-as-pie-anti-ageing-tips", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"5 Easy As Pie Anti-Ageing Tips", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/5-easy-as-pie-anti-ageing-tips.jpg?rev=d1268aa4eaab44a3a5463818519e81ee", "height":900, "width":2000 }, "datePublished": "2023-10-18T07:53:24+00:00", "dateModified": "2023-10-18T07:54:25+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"Wrinkles, fine lines, and age spots are all signs of ageing skin. Turning back the clock doesn't need to be painful! Facelifts and injections are not the only solutions - just follow these easy tips for protecting your skin and delay the signs of ageing." } , { "@type":"ListItem", "position": 5, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/how-to-choose-a-face-mask-thats-right-for-your-skin", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"How To Choose A Face Mask Thats Right For Your Skin", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/how-to-choose-a-face-mask-thats-right-for-your-skin.jpg?rev=9180195aeb5a47b3a903fb29a90f765c", "height":450, "width":1000 }, "datePublished": "2023-05-18T07:35:44+00:00", "dateModified": "2023-05-18T07:36:52+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"Face masks are popular because they work their magic and treat the skin by soothing it and eliminating signs of tiredness, along with boosting complexion. There is something very relaxing about sitting back with a face mask on and treating yourself to an at-home spa day. The market is filled with mask options, from the best Korean sheet masks to clay or even peel-off masks, the list is quite long. With so many options comes the challenging part of finding the right type of face mask. Choosing a face mask based on your skin type and the issues you are looking to address may be tricky, but we are here to help. Read this face mask guide to know how to determine the right mask for your skin type." } , { "@type":"ListItem", "position": 6, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/get-glowing-skin-with-our-skincare-routine-for-50s", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Get Glowing Skin With Our Skincare Routine For 50s", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/get-glowing-skin-with-our-skincare-routine-for-50s.jpg?rev=cd1fbbe65b8a40d0a717e2f71845e398", "height":900, "width":2000 }, "datePublished": "2023-10-18T07:42:42+00:00", "dateModified": "2023-10-18T07:43:14+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"" } , { "@type":"ListItem", "position": 7, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/how-you-can-keep-dewy-glowing-skin-during-winter", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"How You Can Keep Dewy Glowing Skin During Winter", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/how-you-can-keep-dewy-glowing-skin-during-winter.jpg?rev=b17c77375fb14939a0109a58e51b295d", "height":900, "width":2000 }, "datePublished": "2023-12-11T06:34:21+00:00", "dateModified": "2023-12-11T06:35:00+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"The harsh cold and windy weather during winter can leave your skin feeling tight and dry. The weather damages your skin's protective barrier, leaving you with skin that feels dry, parched, and thirsty, along with other signs of dehydrated skin during the colder months. But there's one way to get it back on track - it is to hydrate your skin and keep it moisturised all day long. How to do so? It’s time to adopt a curated winter skincare routine, if you don’t have one already. Not sure where to start from? Here is an easy and effective winter skincare routine along with some winter skincare tips to help you get back your glowing complexion and baby soft skin! Read ahead to know more." } , { "@type":"ListItem", "position": 8, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/the-top-5-anti-ageing-vitamins", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"The Top 5 Anti Ageing Vitamins", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/the-top-5-anti-ageing-vitamins.jpg?rev=d2cd264f8bc5446ca22e101d0eb8c8c3", "height":450, "width":1000 }, "datePublished": "2023-05-30T08:51:21+00:00", "dateModified": "2023-10-16T11:10:10+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"" } , { "@type":"ListItem", "position": 9, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/top-tips-for-a-youthful-look", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Top Tips For A Youthful Look", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/top-tips-for-a-youthful-look.jpg?rev=124d5b600f5f4bf09911f75413f55101", "height":675, "width":1500 }, "datePublished": "2023-05-30T10:36:12+00:00", "dateModified": "2023-09-13T04:09:17+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"As we age, our faces lose volume and our facial contours change. Ditto for our eye contours. It tends to be our 'tear troughs' that first show signs of ageing. This is the area below our eyes, between our cheekbones and nose. It begins to sag as soon our skin loses elasticity and in turn leads to furrows along our nasolabial folds. This sagging can make us look worn and tired and, yes, make up can provide a quick fix. The good news is that there are also treatments available for a longer lasting effect. Here are our top two!" } , { "@type":"ListItem", "position": 10, "url" : "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/turn-on-the-waterworks-how-to-hydrate-your-skin-type", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Turn On The Waterworks: How To Hydrate Your Skin Type", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/apac/in/articles/banners/turn-on-the-waterworks-how-to-hydrate-your-skin-type.jpg?rev=ee1792b2b6914a5fa7c328768f9b69dd", "height":900, "width":2000 }, "datePublished": "2023-10-18T08:41:47+00:00", "dateModified": "2023-10-18T08:42:43+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.co.in/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"" } ] } }
{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparis.co.in/beauty-magazine", "name": "Beauty Magazine" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs", "name": "Skin Care Blogs - L'Oréal Paris Beauty Magazine" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.lorealparis.co.in/beauty-magazine/skin-care-blogs/face-heading-south-time-for-a-firming-plan-of-action", "name": "Face Heading South.. Time For A Firming Plan Of Action" } } ] }