Cosmetic Water and Water Serums - Asia's Latest Blockbusters

Asian women (Chinese and South Korean in particular) are skincare pros who dig deep into their pockets when it comes to fabulous skin. CC creams, illuminators, correctors, sheet masks, anti-pigment/anti-wrinkle creams, and moisturizers for different skin types - innovative cosmetics are synonymous with this part of the world. Beauty bloggers and social networks have leaped onto the Asian beauty routine bandwagon. BB creams, cushion creams and layering have been tried, tested and shared to rounds of applause and standing ovations. So, when we heard about cosmetic water, we immediately set out to investigate the latest Asian trend, with its promise to revolutionize our beauty routines.

What is the importance of skin hydration?

Asian women love water-based serums and mists that penetrate skin without leaving behind a sticky film. They've always understood the benefits of water on skin, maybe due to the naturally humid Asian climate. A skincare lesson that Europeans and North Americans are now keen to learn. We know that downing lots of water keeps our skin healthy and glowing... What we also need to do is give it an external drink! Moisturising is the skincare Golden Rule. It keeps our skin healthy and youthful for longer. It slows down skin ageing and keeps lines and wrinkles at bay. So you can imagine why the idea of cosmetic water immediately grabbed our attention.

But, what is cosmetic water?

Like the name suggests, cosmetic water is a skincare product that is water-based, making it super lightweight and easily absorbed by the skin. Unlike heavier face creams or moisturizers, cosmetic water penetrates much deeper into your skin and give your skin an instant and intense boost of hydration without feeling heavy and greasy on your skin. For example, the L'Oréal Paris Revitalift Crystal Micro Essence is an advanced skincare innovation that is enriched with micronized technology to give you crystal clear and radiant skin. Formulated with active ingredients like brightening salicylic acid, the product accelerates skin renewal and mildly exfoliates pores from within to improve your skin texture. Even when used in very mild concentration like with the Revitalift Crystal Micro Essence or used as a potent ingredient, salicylic acid products unclog your pores to give you a bright and glowing complexion. From controlling excess sebum production and fading acne scars to preventing new blemishes and breakouts, the benefits of salicylic acid are plenty. Use the L'Oréal essence with salicylic acid twice everyday for a radiant and hydrated look that glows from within.

Did you know, there is another way in which you can treat your skin to the refreshing benefits of cosmetic water while also treating yourself to an at-home spa like experience? We are talking about sheet masks of course. Packed with skin loving ingredients like salicylic acid serums, hyaluronic acid essences, and more, sheet masks are a great way to give your skin an instant pick me up and see visible results in just 15 minutes. For hydrated, refined, and smoothened skin, try the L'Oréal Paris Revitalift Crystal Micro Essence Sheet Mask. Packed with the power of one bottle of essence in one sheet mask, the Crystal Micro Essence Sheet Mask refines skin texture, minimizes pores, and transforms your skin in just 15 minutes. To amplify the benefits of the cosmetic water, prep your skin with three to four drop of the Revitalift Crystal Micro Essence and then follow it with the Crystal Micro Essence Sheet Mask. Use the face mask three times a week for a skin that’s bright, radiant, and clear like a crystal.

But that’s not all these sheet masks do. For example, use a sheet mask if you are dealing with clogged pores and acne-prone skin or use a hyaluronic acid sheet mask if you want to visibly plump and intensely hydrated skin. Apart from enjoying the many hyaluronic and salicylic acid uses, you can also opt for other ingredients like Retinol, Vitamin C, Pro-Xylane, and more, depending on your skin type and needs.

Water-based serums are kite-surfing the cosmetic water waves. They're a winning, two-in-one combo of a serum (which has twice the amount of active ingredients than a cream) with a feather-light lotion. All we need to do is choose the right one for our skin: mattifying, anti-blemish, nourishing, brightening, anti-ageing, anti-wrinkle, anti-fatigue... As with serums, we're spoiled for choice. Our verdict? A couple of cotton pads later you'll be left with a beautifully moisturised, even-toned, smooth, radiant complexion!

*Within epidermis in the stratum corneum layer
**30X more absorbing capacity as compared to dry tissue weight