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1. What is a permanent hair colour?

As the name suggests, permanent hair colour is a long-lasting hair colour that stays on your hair till your hair grows out, or till you go for a root touch-up! The L’Oréal Paris permanent hair colour range offers a rich and long-lasting hair colour while nourishing and protecting your hair. Now that you know what is a permanent hair colour, let’s learn how permanent hair colours work.

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