What is a serum?

A face serum is a lightweight, concentrated skincare product designed to target specific skin concerns and provide intensive treatment. Serums have a fluid texture and consistency, and are typically applied after cleansing and toning, and before moisturising. The high concentration of active ingredients in a face serum allows for targeted and effective results, promoting a more youthful and radiant complexion.

The different L’Oréal face serums hydrate the skin, reduce wrinkles, and improve the texture and elasticity of your skin. Because of their lightweight formula, the L’Oréal Paris serums penetrate deeper into the skin as compared to regular moisturisers and other serum products.